Ò»´Î×ö¶Ô ÈÃÆ·ÅÆÉÙ×ßÍä·
ÒÔ¶¨Î»ÎªºËÐĵį·ÅÆÈ«°¸Éè¼Æ

Æ·ÅÆ×ܼࣺʯ¿ª

È«¹ú×ܼàÈÈÏß
180 0201 6628
  • ʼÓÚ12Äê

    ×¨×¢Æ·ÅÆÉè¼Æ

  • 55ÏîÄ¿

    ¹úÄÚÍâÉè¼Æ´ó½±

  • 800+¼Ò

    ·þÎñ¹ýµÄ¿Í»§

  • 1000+¼þ

    Æ·ÅÆÉè¼Æ°¸Àý

Ïà¹Ø°¸Àý

ÎÒÃDz»ÐèÒª¸¡¿ä£¬Ö»ÐèÒªÓð¸Àý˵»°

±±¾©viÉè¼Æ¾­ÓªÀíÄîµÄʶ±ðϵͳ

  • ±à¼­£ººþÄÏ
  • Ø­
  • ʱ¼ä£º2021-12-09

1. ¹ØÓÚVIÉè¼ÆºÍÐÂýÌåµÄϵͳ¸ÅÊö¡¡¡¡VI(ÆóÒµVIÊÓ¾õÉè¼Æ,Visual Identity)ÊÇÆóÒµÐÎÏóÉè¼ÆÖв»¿É»òȱµÄÖØÒª×é³É²¿·ÖÖ®Ò»¡£ÔÚÉç»á×Ô¶¯»¯¡¢¹¤Òµ»¯¼°ÏÖ´ú»¯·¢Õ¹Ë®Æ½¿ìËÙÌáÉýµÄ½ñÌì,ΪVIÉè¼Æ¸ü½øÒ»²½µÄÓÅ»¯Óë×éºÏÌṩÁËÁ¼ºÃ»·¾³,ʹµÃÆäÔÚ¹æÄ£Éϲ»¶ÏÀ©´ó,Ïà¹Ø×éÖ¯»ú¹¹ÔÚ¹ÜÀí½á¹¹·½ÃæÈÕÒæÍêÉÆ»¯,²úÆ·¸üÐÂËٶȲ»¶ÏÌáÉý,ijÖ̶ֳÈÉÏÒ²¼Ó¾çÁËÊг¡¾ºÕùѹÁ¦¡£Óë´Ëͬʱ,Ëæ×Ÿ÷ÖÖÐÂÐËýÌåµÄ¿ìËÙ·¢Õ¹,ÑÜÉú³öһϵÁÐеĴ«²¥Í¾¾¶,Ãæ¶Ôº£Á¿»¯ÇÒ¸´ÔÓ»¯µÄÊý¾Ý×ÊÁϺÍÊý¾ÝÐÅÏ¢,¹ã´óÊÜÖÚÖð½¥±äµÃÎÞËùÊÊ´Ó¡£Ãæ¶ÔÕâÒ»ÐÂÐÎÊÆºÍб仯,ÆóÒµ¶Ô¼¯Öл¯¡¢Í³Ò»»¯µÄÉè¼Æ´«²¥ÐèÇóÈÕÒæÔö¸ß,Éí·ÝºÍ¸öÐÔµÄʶ±ðÒ²Óɴ˱äµÃÓú¼ÓÖØÒªºÍ¹Ø¼ü¡£

±±¾©Ó¡Ë¢»­²áÉè¼Æ¹«Ë¾¼ò½é±±¾©²úÆ·Ðû´«»­²áÉè¼ÆÓ¡Ë¢±±¾©ÏÖ´úÆû³µ±êÖ¾Éè¼ÆËØ²Ä±±¾©×ÔÈ»viÉè¼Æ

CIÉè¼ÆºÍVIÉè¼ÆÓÐʲô²»Í¬£¿ÈÕ½¥Ôö¶àµÄÆóÒµÕýÈ·ÈÏʶµ½VIÉè¼Æ¶ÔÆóÒµ³¤¾Ã·¢Õ¹Ç÷ÊÆµÄÓ°Ï죬µ«¶ÔviºÍciµÄ»ù±¾¸ÅÄî±È½ÏÄ£ºý²»Ç壬²»Çå³þÁ½ÕßÏ໥֮¼äµÄ²î±ð¡£ÕâÆªÎÄÕ½«Ïêϸ½éÉÜV±±¾©viÉè¼ÆIÉè¼ÆºÍciÉè¼Æ·½°¸µÄ²î±ð£¬ÒÔ±ãÓÚÄúÄܹ»¸üºÃµØÁ˽â¡£VIÉè¼ÆCIÊÇÊ²Ã´ÄØ£¿CIµÄÈ«ÃûÊÇCorporateIdentity£¬ÔÚººÓïÖб»×ªÒë³É¡°Æóҵʶ±ð¡±¡£ÌرðÖ¸µÄÊÇÆóÒµµÄ¾­Óª·½Ê½¡¢ÎÄ»¯ÀíÄî¡¢ÓªÏú²ßÂÔ¡¢²úÆ·Ñз¢¡¢ÉÌÆ·Á÷תµÈÏà¹ØÆóÒµÔËÓªµÄËùÓеÄÒªËØ¡£»»¾ä»°Ëµ£¬CIÉè¼Æ¸ù¾ÝÆóÒµÔËӪģʽ¼°ÎÄ»¯ÀíÄî¡¢ÔËÓô«²¥ÏµÍ³(ÓÈÆäÊÇviϵͳ)£¬ÏòÆóÒµÄÚ²¿ºÍÉç»áȺÖÚ´«´ïÐÅÏ¢£¬¸øÆóÒµ´øÀ´ÁËÒ»ÖµļÛÖµÈÏͬºÍÄý¾ÛÁ¦¡£CIÊÇÒ»¸öÕûÌ廯»úÖÆ£¬Ö÷Òª°üÀ¨Èý¸öÒªËØ£º¡ª¡ªÆóÒµ×ÚÖ¼(MI)¡¢ÆóÒµÐÐΪ(BI)ºÍÆóÒµÒâʶ(VI)¡£´Ó»ù±¾¸ÅÄîÉÏ¿´£¬ÎÒÃÇ¿ÉÒÔ¼ûµ½VI¹éÊôÓÚCIµÄÒ»²¿·ÖËüÊÇÒ»¸öʶ±ðϵͳ£¬¼´½¨Á¢ÓëÖÚ²»Í¬ÌØÉ«µÄ¾­ÓªÀíÄÊÇÉè¼Æ·½°¸£¬¿ÆÑ§Ñо¿£¬Éú²úÖÆÔ죬ӪÏúÍÆ¹ã£¬·þÎñ¹ÜÀí£¬¹ÜÀí·½·¨µÈ¾­ÓªÀíÄîµÄʶ±ðϵͳ¡£ÕâÊǹ«Ë¾ÒµÎñÄ¿±ê£¬¾­ÓªÀíÄӪÏú·½·¨ºÍÓªÏúÍÆ¹ã±í¸ñµÄÕûÌ廯¼Æ»®ºÍ¶¨Òå¡£2¡¢ÐÐΪʶ±ðËüÊÇÓÉʵ¼ÊÉϾ­ÓªÀíÄîºÍÆóÒµÎÄ»¯µÄ´´½¨ÐγɵĶ¯Ì¬Ê¶±ð·½Ê½£¬¼°ÆóÒµ²Ù×÷ģʽµÄͳһ¹æ»®½¨Á¢µÄ¶¯Ì¬Ê¶±ð·½Ê½¡£ËüÊǸù¾Ý¾­ÓªÀíÄËüÊÇÖÖרҵ֪ʶ×éÖ¯ÖÆ¶È£¬¹ÜÀí·½·¨¹æ·¶£¬ÆóÒµ±±¾©viÉè¼ÆÔ±¹¤½ÌÓý£¬ÐÐΪ׼ÔòºÍ¸£Àû´ýÓöϵͳ¡£ËüÊÇÒ»¸ö³ö¿ÚÊг¡µ÷²é£¬²úÆ·Ñз¢£¬¸ù¾ÝÉç»á¹«ÒæÎÄ»¯»î¶¯£¬¹«¹²¹ØÏµ£¬ÓªÏú»î¶¯µÈ·½Ê½´«µÝÆóÒµ×ÚÖ¼£¬ÒÔ»ñÈ¡ÆóÒµÈÏͬµÄ·½Ê½¡£

±±¾©Ë¼ì³¿Õ¼äÉè¼ÆÓÐÏÞ¹«Ë¾ÔõôÑù±±¾©Õý¹æ°ü×°Éè¼ÆÆ½Ì¨±±¾©Æ·ÅÆÉè¼ÆÍÆ¹ã¹«Ë¾±±¾©logo±êÖ¾Éè¼ÆÌìË®

Ñ¡ÔñÆ·ÅÆviÉè¼Æ¹«Ë¾¾ÍÒª´Ó¹«Ë¾±¾ÉíµÄÖªÃû¶ÈÀ´¿´£¬Èç½ñÕâÖÖ¹«Ë¾»¹²»ÉÙ£¬µ«ÊǾ߱¸ÖªÃû¶ÈµÄ¹«Ë¾²¢²»¶à¼û£¬Êµ¼ÊÉÏΨÓо߱¸ÖªÃû¶ÈµÄ¹«Ë¾²ÅÄÜ´øÀ´¸üºÃµÄЧ¹û£¬Ò²ÄÜΪʵ¼ÊµÄÆ·ÅÆviÉè¼Æ´øÀ´¸üºÃµÄЧ¹û£¬´ÓÊÐÃæÉÏÕâЩ¹«Ë¾À´¿´£¬ÆäÖªÃû¶È¸ßµÄ²¢²»¶à£¬¶øÇÒÓÐЩ¹«Ë¾ËäÈ»ÔÚÉè¼ÆÉÏ»¹±È½ÏÀíÏ룬µ«ÊÇÔÚ¾ßÌåÔªËØµÄÈÚÈëÉϲ¢²»ÊDZ±¾©viÉè¼ÆºÜºÃ£¬Ã»ÓдﵽºÜºÃµÄÎüÒýÁ¦Ð§¹û£¬ÕâÑùÒ»À´Ò²»á¸øÆ·ÅÆvi´øÀ´¼«´óµÄÓ°Ï죬ËùÒÔÏëҪѡÔñÆ·ÅÆviÉè¼Æ¹«Ë¾¾ÍÒª´Óʵ¼ÊµÄ½Ç¶ÈÀ´¿´£¬µ±È»»¹Òª´ÓÏà¹ØµÄ²ãÃæÀ´¿´£¬ÓÈÆäÊÇÔÚ°¸ÀýÉÏÒ»¶¨Òª¿´Çå³þ£¬ÏÖÔÚÕâÖÖ¹«Ë¾¶¼ÓйÙÍø£¬Í¨¹ý¹ÙÍøÉÏÒ²ÄÜÁ˽⵽ºÜ¶àµÄ°¸Àý£¬¶øÇÒ´ÓÕâЩ°¸ÀýÖж¼ÄÜ¿´µ½·Ç³£ÇÐʵµÄÎÊÌ⣬¼Ì¶øÒ²ÄÜΪºóÐøµÄÉè¼Æ´øÀ´¸ü´óµÄ°ïÖú¡£

Ê®ÈýÁêË®¿â±±¾©ÌìÈ»ºÓµÀ×ÔÎ÷Ïò¶«¹á´©Îå´óˮϵ£º¾ÜÂíºÓˮϵ¡¢ÓÀ¶¨ºÓˮϵ¡¢±±Ô˺Óˮϵ¡¢³±°×ºÓˮϵºÍ¼»Ô˺Óˮϵ¡£¶àÓÉÎ÷±±²¿É½µØ·¢Ô´£¬Ïò¶«ÄÏòêÑÑÁ÷¾­Æ½Ô­µØÇø£¬×îºó·Ö±ðÔÚº£ºÓ»ãÈë²³º££¨¼»Ô˺ӳýÍ⣩¡£±±¾©Ã»ÓÐÌìÈ»ºþ²´¡£±±¾©ÊÐÓÐË®¿â85×ù£¬ÆäÖдóÐÍË®¿âÓÐÃÜÔÆË®¿â¡¢¹ÙÌüË®¿â¡¢»³ÈáË®¿â¡¢º£×ÓË®¿â¡£±±¾©ÊеØÏÂË®¶àÄêÆ½¾ù²¹¸øÁ¿Ô¼Îª29.21ÒÚÁ¢·½Ã×£¬Æ½¾ùÄê¿É¿ª²ÉÁ¿Ô¼24~25ÒÚÁ¢·½Ãס£Ò»´ÎÐÔÌìȻˮ×ÊÔ´ÄêÆ½¾ù×ÜÁ¿Îª55.21ÒÚÁ¢·½Ãס£2013Äê±±¾©ÊÐ×ÜÓÃË®Á¿35.3ÒÚÁ¢·½Ã×£¬±È2012ÄêÔö³¤1.4%¡£ÆäÖУ¬Éú»îÓÃË®14.5ÒÚÁ¢·½Ã×£¬Ôö³¤4.3%£»¹¤ÒµÓÃË®5.6ÒÚÁ¢·½Ã×£¬Ï½µ3.4%£»Å©ÒµÓÃË®12ÒÚÁ¢·½Ã×£¬Ï½µ3.2%¡£

ÉùÃ÷£ºÎÄÕ¼°Í¼Æ¬À´×ÔÍøÂ磬²¢²»ÓÃÓÚÈκÎÉÌҵĿµÄ£¬½ö¹©Ñ§Ï°²Î¿¼Ö®Óã»°æÈ¨¹éÔ­×÷ÕßËùÓС£ÈçÉæ¼°×÷Æ·ÄÚÈÝ¡¢°æÈ¨ºÍÆäËûÎÊÌ⣬ÇëÁ¢¼´ÓëÎÒÃÇÁªÏµ£¬ÎÒÃǽ«ÔÚµÚһʱ¼äɾ³ýÄÚÈÝ£¡

ËùÔÚλÖãº3499À­Ë¹Î¬¼Ó˹  >  ×ÊѶ  >  ×ÊѶÏêÇéÒ³

Ò»´Î×ö¶Ô ÈÃÆ·ÅÆÉÙ×ßÍä·

Æ·ÅÆ×ܼࣺʯ¿ª

»Øµ½¶¥²¿Í¼Æ¬
¡¾ÍøÕ¾µØÍ¼¡¿¡¾sitemap¡¿